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Startup Notes. for Moms

Free tool · Pricing Calculator

Pricing Calculator for Projects and Digital Products

Price a client project from hours, revisions, and costs — or check what a digital product really leaves you per sale after fees, and how many sales pay back the time to make it.

From the Hourly Rate Calculator.

Stock images, ad spend handled, templates.

Rounds of changes that always happen.

Price to quote

—

Labor (hours × rate)—
+ revision buffer—
+ direct costs—
+ margin—
Effective hourly if it runs 30% over—
How this is calculated

Project: (hours × rate × (1 + buffer) + costs) × (1 + margin). Product: net = price × (1 − fees); break-even sales = (hours × rate) ÷ net; monthly break-even = monthly costs ÷ net.

Project mode

Hours times your rate is the labor. Add a revision buffer, add the costs that are specific to this job, then your margin. The last line — your effective hourly rate if the job runs 30% over — is the one to look at before you accept a fixed price.

Product mode

Enter the price you're thinking of and the fees the platform takes. What's left is what you keep per sale. Divide the hours you'll spend making it (at your rate) by that figure and you get the number of sales just to earn back your own time. For most moms making printables, that number is the moment of clarity.

Read next

If you don't have a rate yet, get one from the Hourly Rate Calculator first.

Questions I get asked

What revision buffer should I use?
20% is a sensible default for design or content work; 10% for very defined tasks; 30% or more if the client has not seen your work before. Every job has a round of changes — the buffer is simply admitting that in advance.
Where do I find platform fees?
On the platform's own pricing or fees page — Gumroad, Etsy, Payhip, and Stripe all publish them, and they change. Enter the total of the listing fee, transaction fee, and payment-processing fee as one percentage.
Why does the product mode count my hours at an hourly rate?
Because the time to make a product is real cost you paid up front. Break-even in sales tells you whether a $9 printable can ever repay 20 hours of work — often it can't, which is useful to know before you make ten of them.
Is this tax advice?
No. It's arithmetic. Taxes, business registration, and whether you can deduct costs depend on where you live.